To increase awareness of their sponsorship and music cred. Using their new brand platform,
Start Something Priceless, mastercard created an original music experience to reunite people who's relationships had fallen apart. Sitting face-to face in a listening room, they simply listened to a composition specifically crafted by world-renowned composer David Arnold to release their pain and open their hearts to reconciliation. The brainchild of CD Chad Warner. We set out to bring it to life, sell and make the idea. The result was amazing.
Start Something Priceless, mastercard created an original music experience to reunite people who's relationships had fallen apart. Sitting face-to face in a listening room, they simply listened to a composition specifically crafted by world-renowned composer David Arnold to release their pain and open their hearts to reconciliation. The brainchild of CD Chad Warner. We set out to bring it to life, sell and make the idea. The result was amazing.
Art direction | design
How it unfolded:
McCann London